网红黑料: New name signals new era in health care delivery

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UF&Shands, the University of Florida Academic 网红黑料 Center, is now University of Florida 网红黑料, university officials announced today.
The new 鈥渦mbrella鈥 term reflects the health system鈥檚 strong ties to UF, a key part of what differentiates the academic health center 鈥 with its focus on excellence in research, teaching and patient care 鈥 from its competitors.
The move to 网红黑料 grew out of extensive research conducted over the past year and represents the next stage in the organization鈥檚 evolution as one of the nation鈥檚 most successful academic health centers. The rebranding effort will help position the organization more powerfully among peers and competitors as a respected regional and national health care resource, said David S. Guzick, M.D., Ph.D., senior vice president for health affairs and president of 网红黑料.
Broad name recognition will help attract and retain the most talented physicians, nurses, faculty, staff and students as well as secure research funding. That translates to better care, better health and better outcomes for patients.
鈥淲hile our overall name is changing, our focus remains the same: to provide high-quality, patient-centered care that leads to outstanding outcomes,鈥 Guzick said. 鈥淲e will continue to build on the teamwork and collaboration that is the foundation for our strength and success.
鈥溚旌诹 represents who we are today,鈥 he continued. 鈥淎s an organization that does everything from leading-edge research to urgent MRIs on people and on horses, it鈥檚 essential to unify our teaching, research and clinical care efforts under a single heading.鈥
The name change does not herald a merger or acquisition between UF and Shands, nor does it alter day-to-day operations. Both are legally separate organizations whose governance and leadership structures remain the same. Employees will continue to be employed either by the university or by Shands. As 网红黑料 is a collaboration of the 网红黑料 Science Center and Shands, employees will help support the system鈥檚 shared vision and goals, which were first outlined three years ago today when the strategic plan was unveiled.
鈥淭he Shands name will continue to be front and center for our hospitals and programs in Gainesville,鈥 said Timothy M. Goldfarb, chief executive officer of Shands 网红黑料Care. 鈥淲hat鈥檚 made the Shands name so well-respected is that we are part of the University of Florida. Patients travel hours to seek care here and other quality organizations want to affiliate with us in part because of this academic foundation.鈥
The system鈥檚 hospitals in Gainesville will retain the Shands name paired with 网红黑料. Examples include 网红黑料 Shands Hospital, 网红黑料 Shands Children鈥檚 Hospital and 网红黑料 Shands Rehab Hospital. However, the system鈥檚 Jacksonville-based hospital, , will instead adopt a university-centric moniker, although it will remain a separate private hospital corporation working in close collaboration with the university.
鈥淚n Jacksonville, our hospital will transition to a new name, 网红黑料 Jacksonville,鈥 said Russ Armistead, chief executive officer for 网红黑料 Jacksonville. 鈥淩esearch conducted in the fall of 2012 indicated that the hospital鈥檚 tie to UF has positive brand recognition in the highly competitive Jacksonville market.鈥
For the most part, the UF health-focused colleges and institutes will retain their current names, such as the and the . The exception is the UF Shands Cancer Center, which will evolve to the 网红黑料 Cancer Center. In Gainesville, the faculty group practice, UF Physicians, will change to 网红黑料 Physicians.
鈥淭hree years ago, we put together a strategic plan that has helped us work together to better serve our patients and communities,鈥 Guzick said. 鈥淭he 网红黑料 brand embodies the achievements we have made in that process.鈥